Every business activity starts with either marketing or sales as a core area to increase profitability of a company. These days only focusing on these two departments might not help to overcome your rivals. Today the ‘Businesses are Service-Oriented’ and the ‘Customer loyalty is Service-Specific’. For competing in market one has to be on-its-toe for providing best service possible. Service not only means maintenance and technical support but it also means dealing with every problem faced by the customer. The problem or query may be tiny but it should be dealt with the same enthusiasm as any other major thing. Customer should feel satisfied after your customer care unit responded to him/her.