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Flow vs. Process Builder vs. Triggers: Who Wins?

By Rahul Mishra on 5/16/2025

Salesforce provides various automation tools that help businesses streamline their operations. Among these, Flow, Process Builder, and Apex Triggers are the most popular. But which one is the best choice for your specific needs? Let's answer some common questions to decide. 

1. What is Process Builder? 

Process Builder is a point-and-click automation tool in Salesforce that allows us to automate business processes without writing code. It is often used for simple automations like sending email alerts, updating fields, and creating records.  

2. What is Flow? 

Flow is a more advanced automation tool that provides greater flexibility than Process Builder. It allows us to build complex automation using a visual interface. 

Here are few types of flow for better understanding: 

1. Screen Flow: Used for interactive user experiences, such as guided data entry or step-by-step processes. 

2. Auto-Launched Flow: Runs in the background without user input, often used for complex logic or data processing. 

3. Scheduled Flow: Executes at a set time or interval, making it useful for routine tasks like data updates. 

4. Record-Triggered Flow: Automatically triggers when a record is created, updated, or deleted, performing actions based on specified criteria. 

5. Platform Event-Triggered Flow: Responds to real-time events from both internal and external systems, supporting integration use cases. 

3. What is an Apex Trigger? 

Apex Triggers are code-based automation tools written in Salesforce's Apex programming language. They are commonly used for advanced scenarios where declarative tools like Flow or Process Builder are not sufficient. Triggers execute automatically before or after record changes, allowing us to apply complex business logic. 

4. What are the Differences Between Process Builder, Flow, and Apex Triggers? 

Each tool has distinct characteristics and use cases. Here’s a simplified comparison to help you understand their differences: 

Complexity: 

1. Process Builder is simple and ideal for straightforward automation. 

2. Flow offers moderate to high complexity, making it suitable for more advanced use cases. 

3. Apex Triggers are highly complex and typically used for scenarios requiring custom logic and large-scale operations. 

Coding Requirements: 

1. Process Builder and Flow are no-code or low-code solutions, perfect for administrators. 

2. Apex Triggers require coding using Salesforce’s Apex language, which is typically handled by developers. 

Best For: 

1. Process Builder is best for automating simple tasks like sending notifications or updating records. 

2. Flow is ideal for moderate to complex automation needs that involve multi-step logic or user interaction. 

3. Apex Triggers are the best choice for highly complex scenarios like bulk data processing and external system integrations. 

Performance: 

1. Process Builder performs moderately well for small-scale automations. 

2. Flow provides good performance and scalability for most use cases. 

3. Apex Triggers excel in handling large data volumes and provide the best performance for complex operations. 

5. Where to Use These Tools? 

Process Builder: Use it for simple automations like sending notifications, updating fields, or initiating approval processes. Since it is being retired, consider transitioning to Flow for new automation tasks. 
 
Flow: Ideal for more complex automation needs such as data manipulation, integrating with external systems, or creating guided user experiences. It is the recommended choice for most automation use cases. 
 
Apex Trigger: Best suited for large-scale data processing, advanced calculations, and scenarios requiring external API calls or custom logic. Triggers are a powerful option for developers comfortable with coding. 

Who Wins? 

Choosing the right tool depends on your business needs. Process Builder is simple and user-friendly but is gradually being phased out. Flow has emerged as the go-to solution for most automation tasks, offering flexibility without requiring code. For scenarios that demand advanced logic or performance optimization, Apex Triggers remain unmatched. 
 

Conclusion: 

Understanding the strengths and limitations of Process Builder, Flow, and Apex Triggers will help you make an informed choice.  

In most cases, “Flow” is the winner for its balance of power and ease of use. However, for highly complex use cases, developers will continue to rely on “Apex Triggers”. 

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